ABOUT AMBER
The Woman Behind The Stay Sexy Standard
I don't believe life is meant to get smaller as we get older.
I believe we're meant to become more.
More confident.
More curious.
More adventurous.
More ourselves.
That's why I created Amber Dea Lux.
Not as a brand.
Not as a business.
But as a reminder.
A reminder that there is still so much life left to live.
MY STORY
Like many people, I've lived through chapters I never saw coming.
The beautiful ones.
The difficult ones.
The messy ones.
The ones that changed everything.
I've struggled with confidence.
I've questioned myself.
I've worried about what people thought.
I've experienced loss, heartbreak, uncertainty, and reinvention.
I've learned that life rarely follows the plan.
And I've learned that some of our greatest growth comes from the moments we never would have chosen
Through it all, I've discovered something important.
You don't have to be fearless to keep moving forward.
You just have to be willing.
Willing to try.
Willing to learn.
Willing to begin again.
WHY AMBER DEA LUX EXISTS
Somewhere along the way, society started telling people that getting older meant becoming less.
Less visible.
Less attractive.
Less adventurous.
Less relevant.
I don't buy that.
I've met too many incredible people proving otherwise every single day.
People starting over.
Building businesses.
Falling in love.
Traveling the world.
Taking chances.
Learning new things.
Becoming stronger.
Living bigger lives than ever before.
Amber Dea Lux exists for those people.
WHAT IS THE STAY SEXY STANDARD?
The Stay Sexy Standard isn't about appearance.
It's not about perfection.
And it certainly isn't about trying to be twenty again.
Sexy is confidence.
Sexy is energy.
Sexy is curiosity.
Sexy is laughter.
Sexy is strength.
Sexy is connection.
Sexy is being fully alive.
That's the standard.
WHAT I DO
Through writing, podcasting, wellness education, workshops, community, and portrait experiences, I help people reconnect with themselves and embrace the chapter they're living right now.
Everything I create is built around one goal:
Helping people feel stronger, more confident, more connected, and more excited about their lives.
A FEW THINGS I BELIEVE
Confidence can be built.
Laughter heals more than we realize.
Adventure has no age limit.
Strong is beautiful.
Growth never stops.
The best stories are rarely the easiest ones.
Life is too short to spend it waiting for permission.
And fries are almost always a good idea.
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BEYOND THE WEBSITE
When I'm not creating content, you'll usually find me chasing new adventures, planning the next trip, working on creative projects, laughing at life's ridiculous moments, or reminding myself that nobody really has it all figured out.
I'm also a Certified Personal Trainer and Nutrition Consultant who has spent more than twenty years helping people build stronger bodies, healthier habits, and greater confidence. Over the years, I've learned that true wellness isn't just about fitness—it's about how we show up for ourselves, how we navigate life's challenges, and how fully we're willing to live.
Whether I'm coaching, writing, recording a podcast, creating portrait experiences, or sharing lessons from my own journey, my goal remains the same:
To help people feel stronger, more confident, more connected, and more excited about the life they're living.
And honestly?
I think that's part of the fun.
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THANK YOU FOR BEING HERE
Whether you're here for confidence, wellness, laughter, inspiration, reflection, or simply a reminder that you're not alone...
I'm glad you found your way here.
This community was built for people who refuse to stop growing.
People who refuse to disappear.
People who believe their next chapter can be their best one yet.
If that's you, welcome.
You're in the right place.
— Amber
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Stay Alive.
Stay Curious.
Stay Connected.
Stay Sexy.
Experience & Credentials
• Certified Personal Trainer (NFPT)
• Certified Nutrition Consultant
• 20+ Years in the Fitness & Wellness Industry
• Founder, Amber Dea Lux
• Creator of The Stay Sexy Standard
• Podcast Host, Writer & Wellness Educator